Difference between revisions of "Artificial competition"
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Revision as of 19:33, 29 May 2019
Create another business that seems to compete with you to present an illusion of choice. This can also be used to push other competitors down the list of alternatives, and make them less visible / relevant
Key Elements
Context
Examples
Counter Plays
See Also
https://community.wardleymaps.com/t/gameplay-influencing-your-customers/378
