Artificial competition

Create another business that seems to compete with you to present an illusion of choice. This can also be used to push other competitors down the list of alternatives, and make them less visible / relevant

Examples

Media Markt and Saturn 1 - two large brands competing with each other. Except. They are in one holding.

See Also

Gameplay Patterns

https://community.wardleymaps.com/t/gameplay-influencing-your-customers/378