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A large inspiration for the Wardley Mapping method comes from Sun Tzu's The Art of War, and from John Boyd's OODA Loop. The five factors of competition described there were Purpose - Landscape - Climate - Doctrine - Leadership. [1]Art of War with OODA.png

Purpose tends to be a long-term stable feature of a business, but it does have the potential to change as a result of changes in strategy:

Purpose is your moral imperative, it is the scope of what you are doing and why you are doing it.  It is the reason why others follow you. . . . Whilst the art of strategy is deciding "why here over there" and this in turn requires you to understand the possible wheres (i.e. your landscape), the consequence of making a decision can alter your purpose.[2]