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WardleyPedia is a Wiki Encyclopedia dedicated to the strategy mapping techniques pioneered by Simon Wardley, and related content created by the surrounding community. Although it is initially populated by source material written by Simon himself, this is not meant to be a shrine to the man, but an ever-expanding reference guide for the methods. Strategy mapping, as promoted by Mr. Wardley, is primarily a methodology - an active process that has procedures, definitions, visualizations, categories, frameworks, and theories. This site aims to organize the existing and yet-to-be-created material for easy cross-reference to support the practice of strategy.

Everyone is welcome - just create a free account to start editing. Here is the FAQ.

New Members - check out the Quick start guide!

Top-Level Categories:

Reference Guide Example Maps Component Maturity DB Mapping Cookbook

Mission of WardleyPedia

  • Promote strategy as a verb; as something you can do as a knowledge-based practice
  • Organize Simon Wardley's writings on the subject into a well-indexed reference
  • Encourage additional related research and writing by the community
  • Provide a forum for the community of interested strategy / mapping enthusiasts


  • The main thrust of the site is to categorize and organize the principles, methods, descriptions, and other facts of the technique. Hypothesizing about possible extensions or variations is welcome, but should be done in a subsection clearly separated for this purpose. The guiding paradigm for the main pages and categories is a reference guide.
  • An important secondary thrust of the site is to host example Wardley maps with annotations.
  • This site and all content here is published under a Creative Commons license. Most of Mr. Wardley's work on strategy mapping methods is published under these terms, so it only seems fair. Please do not publish anything that you do not have rights to offer under these terms.
  • This is a professional site, hopefully with a flavor of research and academia. Free speech and free debate is encouraged, but there will be zero tolerance for abusive, exclusionary, or illegal comments or personal attacks. We expect readers to be tolerant to ideas that are different from their own, but writers are required to be polite and civil. The burden of ensuring you are polite enough is on the writer, and the moderators will be ruthless and swift in responding to anything that reeks of unpleasant behavior. Disagree with other members all you want, but when in doubt, please double-down on politeness.
  • We expect to adopt many of the methods, culture, and publication style from Wikipedia. Eventually, we will port over their guidance in this area and modify it to suit our purposes. In the meantime, feel free to consult Wikipedia for advice on how to contribute and edit. This site is built using MediaWiki (the same software that powers Wikipedia). If you are looking for more information on how to use the site, check there. The Help button on the left also links there.
  • The short version of the rules of engagement is: if you think something should be added, don't ask for permission, just add it. If something needs to be edited, just do it. You generally cannot break anything, even by editing text, because the old version can be recovered, if necessary. If you see a page that has lots of activity, and you want to avoid stepping on any toes, discuss it on the Talk page, and absent reasonable requests to desist, make your change.
  • The structure of the site and templates for the pages will be constantly evolving. I expect some aspects to standardize and solidify, and others to keep evolving as we discover what is most useful. Please don't let this disturb or offend you, even if you put a lot of work into building a particular structure. The only proof of correctness of an idea here will be the adoption and use of that idea. A great idea that doesn't get consumed doesn't mean you aren't hardworking, brilliant, and a tireless contributor, it just means that evolution has little empathy.

How you can help

  • Right now, everything needs to be done - so anything you imagine might be helpful, probably will be helpful.
  • If you are an artist / designer, we could use a logo (Unless we like what I have in there now?)
  • A good place to start is probably by taking the big lists / tables found in Wardley's work: Doctrine, Inertia, Gameplay, Climatic Patterns, etc.; each one probably wants a dedicated page that includes a summary of what it is (e.g. what is Doctrine), lists all the types of Doctrine, and includes expansion / explanation of each item from the chart.
  • If you are reading Wardley's book or older blog posts, please do look for opportunities to pull data points, methods, procedures, and insights out of that article, and create (or expand) a dedicated page on that tidbit. Then be sure you add some categories or cross-references to connect it to the rest of the content.
  • As content starts to get built-out, there is an opportunity to build out structured meta-data. The Wiki software makes categories very easy to create and add to pages, and automatically builds category index pages. These often need some fine-tuning, clean-up, and thoughtful structuring.
  • We will also need some help pages on everything from how to work the editor to how to use advanced features to how to write different types of pages. A lot of this can be sourced from the equivalent WikiPedia pages (so feel free to do that cut-and-paste exercise), but some of that will need to be modified or custom written for this site.
  • Figuring out how to do a poll would be super interesting for a number of things. Check the mediawiki.org site for extensions that might work.

Consult the User's Guide for information on using the wiki software.