Signal distortion

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Manipulating or distorting common market signals to mislead your competition.

Key Elements

Context

This can be a counter play to Weak signal analysis

Examples

Reporting financial information in a way that hides costs or margins for certain lines of business (Amazon AWS, Apple)

Publicly meeting with partners, financiers, vendors, or government agencies to suggest an impending deal.

Counter Plays

See Also

Gameplay Patterns

https://community.wardleymaps.com/t/gameplay-signal-distortion/373

References