Signal distortion
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Manipulating or distorting common market signals to mislead your competition.
Key Elements
Context
This can be a counter play to Weak signal analysis
Examples
Reporting financial information in a way that hides costs or margins for certain lines of business (Amazon AWS, Apple)
Publicly meeting with partners, financiers, vendors, or government agencies to suggest an impending deal.
Counter Plays
See Also
https://community.wardleymaps.com/t/gameplay-signal-distortion/373