Purpose

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A large inspiration for the Wardley Mapping method comes from Sun Tzu's The Art of War, and from John Boyd's OODA Loop. The five factors of competition described there were Purpose - Landscape - Climate - Doctrine - Leadership.[1]



Purpose is your moral imperative, it is the scope of what you are doing and why you are doing it.  It is the reason why others follow you. ... Today's purpose was a historical heritage of past choices and its future purpose is unlikely to be the same as today. ... [2]



Purpose tends to be a long-term stable feature of a business, but it does have the potential to change as a result of changes in strategy:

Whilst the art of strategy is deciding "why here over there" and this in turn requires you to understand the possible wheres (i.e. your landscape), the consequence of making a decision can alter your purpose.[3]


References