Mapping Outcomes

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This is a list of benefits or outcomes that Wardley Mapping technique can help achieve.

General Benefit

Wardley maps can help you be methodical in thinking about your Purpose, the Landscape, Climate, Doctrine, and your Leadership activities.

Answer Common Questions

“Does this strategy make sense?”

To be honest, I hadn’t a clue whether it did or not. I had no idea what a real strategy was, let alone any concept of how to evaluate the document. I leafed through the pages, it all seemed to make sense, the diagrams looked good and I didn’t know what I was looking for anyway. So I responded “seems fine to me”. However, the reason why I had chosen those words was more to do with the strategy looking familiar than anything else. I had seen the same words used in other documents, some of the same diagrams in other presentations and I had been to a conference where an industry thought leader had told me about the stuff that mattered. That stuff — “innovation”, “efficiency”, “alignment” and “culture” — had all been highlighted in the strategy document.[1]

Anticipate the Future

Remove Duplication


Visual Description

If you are new to an industry, or company, role, or department, you might start asking people how things work. If you just make notes about that conversation, you later have to analyze those notes, and inevitably realize that there are more questions you didn’t ask. You typically also find it hard to connect one departments description of what they do with an adjacent departments description. With a map as a visual representation, you can easily see what areas you haven’t covered. Once you have a map of that conversation, it is easy to use it with other people to communicate what you know, and maybe get corrections or expansions.

Identify Opportunities

See Also

Business questions we struggle to answer