Hard questions

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This is a list of questions we ask ourselves in business, with (hopefully) some insight on how we can use Wardley Mapping to answer them.

Q: Some companies seem to make small investments that compound over time into unbeatable competitive advantage. How can I do that?

Q: we are a tech company who has built most of our software IP on an older model (e.g. monolithic application). How do we justify & manage a shift to the new hotness (e.g. serverless)?

Q: I am a marketing director / manager / Individual contributor in a large company. I want to have an outsized impact on my company, but feel constrained to work mostly within my functional domain. What do I do? (Same question for different functional areas.)