Difference between revisions of "Gameplay Patterns"
From WardleyPedia
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[[File:Wardley Gameplay Patterns.png | 800px]] | [[File:Wardley Gameplay Patterns.png | 800px]] | ||
+ | ==User Perception== | ||
+ | ===Education=== | ||
+ | |||
+ | ===Bundling=== | ||
+ | |||
+ | ===Brand and Marketing=== | ||
+ | |||
+ | ===Fear, Uncertainty, and Doubt=== | ||
+ | |||
+ | ===Creating Artificial Needs=== | ||
+ | |||
+ | ===Artificial Competition=== | ||
+ | |||
+ | ===Confusion of Choice=== | ||
+ | |||
+ | ===Lobbying / Counterplay=== | ||
+ | |||
+ | ==Accelerators== | ||
+ | |||
+ | ===Market Enablement=== | ||
+ | |||
+ | ===Industrial Policy=== | ||
+ | |||
+ | ===Open Approaches=== | ||
+ | |||
+ | ===Exploiting Network Effects=== | ||
+ | |||
+ | ===Cooperation=== | ||
+ | |||
+ | ==De-Accelerators== | ||
+ | |||
+ | ===Exploiting Constraints=== | ||
+ | |||
+ | ===IPR=== | ||
+ | |||
+ | ===Creating Constraints=== | ||
+ | |||
+ | ==Dealing with Toxicity== | ||
+ | |||
+ | ===Pig in a Poke=== | ||
+ | |||
+ | ===Disposal of Liability=== | ||
+ | |||
+ | ===Sweat and Dump=== | ||
+ | |||
+ | ===Refactoring=== | ||
+ | |||
+ | ==Market== | ||
+ | |||
+ | ===Differentiation=== | ||
+ | |||
+ | ===Standards Game=== | ||
+ | |||
+ | ===Pricing Policy=== | ||
+ | |||
+ | ===Buyer / Supplier Power=== | ||
+ | |||
+ | ===Last Man Standing=== | ||
+ | |||
+ | ===Signal Distortion=== | ||
+ | |||
+ | ===Harvesting=== | ||
+ | |||
+ | ===Trading=== | ||
+ | |||
+ | ==Defensive== | ||
+ | |||
+ | ===Threat Acquisition=== | ||
+ | |||
+ | ===Limitation of Competition=== | ||
+ | |||
+ | ===Raising Barriers to Entry=== | ||
+ | |||
+ | ===Managing Inertia=== | ||
+ | |||
+ | ===Procrastination=== | ||
+ | |||
+ | ===Defensive Regulation=== | ||
+ | |||
+ | ==Attacking== | ||
+ | |||
+ | ===Directed Investment=== | ||
+ | |||
+ | ===Fool’s Mate=== | ||
+ | |||
+ | ===Experimentation=== | ||
+ | |||
+ | ===Press Release Process=== | ||
+ | |||
+ | ===Center of Gravity=== | ||
+ | |||
+ | ===Playing Both Sides=== | ||
+ | |||
+ | ===Undermining Barriers to Entry=== | ||
+ | |||
+ | ==Ecosystem== | ||
+ | |||
+ | ===Alliances=== | ||
+ | |||
+ | ===Two Factor Markets=== | ||
+ | |||
+ | ===Co-creation=== | ||
+ | |||
+ | ===Sensing Engines (ILC)=== | ||
+ | |||
+ | ===Co-opting and Intercession=== | ||
+ | |||
+ | ===Embrace and Extend=== | ||
+ | |||
+ | ===Tower and Moat=== | ||
+ | |||
+ | ===Channel Conflict and Disintermediation=== | ||
+ | |||
+ | ==Competitor== | ||
+ | |||
+ | ===Ambush=== | ||
+ | |||
+ | ===Misdirection=== | ||
+ | |||
+ | ===Fragmentation Play=== | ||
+ | |||
+ | ===Restriction of Movement=== | ||
+ | |||
+ | ===Reinforcing Competitor Inertia=== | ||
+ | |||
+ | ===Talent Raid=== | ||
+ | |||
+ | ===Sapping=== | ||
+ | |||
+ | ==Positional== | ||
+ | |||
+ | ===Land Grab=== | ||
+ | |||
+ | ===First Mover=== | ||
+ | |||
+ | ===Fast Follower=== | ||
+ | |||
+ | ===Weak Signal / Horizon=== | ||
+ | |||
+ | ==Poison== | ||
+ | |||
+ | ===License Play=== | ||
+ | |||
+ | ===Insertion=== | ||
+ | |||
+ | ===Designed to Fail=== | ||
+ | |||
+ | ==References== | ||
[[Example internal link]] | [[Example internal link]] | ||
[[Category:Gameplay]] | [[Category:Gameplay]] |