Definition of strategy

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This is a collection of definitions of what strategy is and isn’t.


Business strategy boils down to making a choice your competitors wouldn't. If you haven't, you don't have a strategy, you're just competing on quality of execution. @miketrap, 2018

Manipulating the environment to your advantage is the essence of strategy. [1]

Strategy is no more, and no less, than the discipline of making good choices in order to succeed. [2]


  2. Aron, Dave. The Essence of Strategy. CreateSpace Independent Publishing Platform, 2016.