Definition of strategy

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This is a collection of definitions of what strategy is and isn’t.


Strategy is picking the game. Execution is getting very good at it. [1]

Business strategy boils down to making a choice your competitors wouldn't. If you haven't, you don't have a strategy, you're just competing on quality of execution. [2]

Manipulating the environment to your advantage is the essence of strategy. [3]

Strategy is all about observing the landscape, understanding how it is changing and using what resources you have to maximise your chances of success. [4]

Strategy is no more, and no less, than the discipline of making good choices in order to succeed. [5]