Creating artificial needs

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Creating and elevating an artificial need through marketing and behavioural influence. Take a rock and make it a pet etc.

Contents

1 Key Elements
2 Context
3 Examples
4 Counter Plays
5 See Also

Key Elements

Context

Examples

Counter Plays

See Also

Gameplay Patterns

https://community.wardleymaps.com/t/gameplay-influencing-your-customers/378

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