Branding and marketing
From WardleyPedia
This is traditional marketing. Target a message to a specific segment of customers persuading them that your product is right for them.
Key Elements
Context
Examples
Traditional marketing goes here. Blatant examples include:
Blackberry’s “It’s not a toy. 2” ads that rendered iPhones as toys, and attempted to bind BB users to BB user professional status. Telecoms launching brands aimed at specific user groups (NJU mobile 1 as a brand targeting teenagers, but being in fact a subsidiary of Orange 2). Note: This gameplay requires the brand and messaging focused on a very specific group of customers and aimed at winning them.[1]
