Difference between revisions of "Branding and marketing"
From WardleyPedia
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Blackberry’s “It’s not a toy. 2” ads that rendered iPhones as toys, and attempted to bind BB users to BB user professional status. | Blackberry’s “It’s not a toy. 2” ads that rendered iPhones as toys, and attempted to bind BB users to BB user professional status. | ||
Telecoms launching brands aimed at specific user groups (NJU mobile 1 as a brand targeting teenagers, but being in fact a subsidiary of Orange 2). | Telecoms launching brands aimed at specific user groups (NJU mobile 1 as a brand targeting teenagers, but being in fact a subsidiary of Orange 2). | ||
| − | Note: This gameplay requires the brand and messaging focused on a very specific group of customers and aimed at winning them. | + | Note: This gameplay requires the brand and messaging focused on a very specific group of customers and aimed at winning them.<ref>https://community.wardleymaps.com/t/gameplay-influencing-your-customers/378</ref> |
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==Counter Plays== | ==Counter Plays== | ||
Latest revision as of 17:31, 1 March 2024
This is traditional marketing. Target a message to a specific segment of customers persuading them that your product is right for them.
Key Elements
Context
Examples
Traditional marketing goes here. Blatant examples include:
Blackberry’s “It’s not a toy. 2” ads that rendered iPhones as toys, and attempted to bind BB users to BB user professional status. Telecoms launching brands aimed at specific user groups (NJU mobile 1 as a brand targeting teenagers, but being in fact a subsidiary of Orange 2). Note: This gameplay requires the brand and messaging focused on a very specific group of customers and aimed at winning them.[1]
