Difference between revisions of "Branding and marketing"
From WardleyPedia
(→See Also) |
(→Examples) |
||
| Line 6: | Line 6: | ||
==Examples== | ==Examples== | ||
| + | |||
| + | Traditional marketing goes here. Blatant examples include: | ||
| + | |||
| + | Blackberry’s “It’s not a toy. 2” ads that rendered iPhones as toys, and attempted to bind BB users to BB user professional status. | ||
| + | Telecoms launching brands aimed at specific user groups (NJU mobile 1 as a brand targeting teenagers, but being in fact a subsidiary of Orange 2). | ||
| + | Note: This gameplay requires the brand and messaging focused on a very specific group of customers and aimed at winning them. | ||
| + | |||
| + | (need reference to Kristoff comments on LEF page) | ||
==Counter Plays== | ==Counter Plays== | ||
Revision as of 17:25, 1 March 2024
This is traditional marketing. Target a message to a specific segment of customers persuading them that your product is right for them.
Key Elements
Context
Examples
Traditional marketing goes here. Blatant examples include:
Blackberry’s “It’s not a toy. 2” ads that rendered iPhones as toys, and attempted to bind BB users to BB user professional status. Telecoms launching brands aimed at specific user groups (NJU mobile 1 as a brand targeting teenagers, but being in fact a subsidiary of Orange 2). Note: This gameplay requires the brand and messaging focused on a very specific group of customers and aimed at winning them.
(need reference to Kristoff comments on LEF page)
Counter Plays
See Also
https://community.wardleymaps.com/t/gameplay-influencing-your-customers/378
